Google Likes it O'Naturale

An excellent read for understanding why Google favors websites with a more natural approach to growing inbound links AND penalizes those websites that purchase hundreds or thousands of links overnight.

Here's a little sample:

... what Google is trying to do is safeguard the integrity of their search results by ruling out massive overnight link purchases. We're talking thousands of links here. Without these safeguards, search results can be dramatically skewed by the practice of buying large chunks of links. There is clearly something wrong with a system that claims that link popularity is an indicator of site quality if a site suddenly has thousands of inbound links when just a week ago it had none.

**Read more from Rick Hendershot over at Self SEO.